We have a cold room for beer storage and nowhere else. The beer is not just cold, it's stored properly. Beer crates are not stored at the store, we have a special cold room for beer crates where the beer is constantly stored in the right, cold conditions. We do this because good beer deserves proper storage. A stable temperature better preserves the taste and aroma, quality from the crate to the glass, and finally, properly chilled, ideal beer in your glass. If you drink beer, you feel the difference.